Have you guys heard about Ukiyoe x Hinatahina soap? It was my first time know about their product, Lactobacillus Soap by them. We were invited to a brunch at The Ben's Pavilion. Kaylee, the founder of Luxella was kind enough to invite few bloggers to this brunch meeting.

About Luxellaa

Luxella is a platform to introduce high-quality Japanese beauty products to beauty addicts around the world. They're based in Tokyo and have access to the latest products available in Japan.

Not only that we were greeted by Kaylee, we also had a short briefing about the brand and product by Miko-chan, the brand ambassador of Hinatahina!

Hinata-Hina is produced from an advanced Japanese biotechnology. Their products produce extensive research that focused on finding a way to fully utilize the skin's own inherent abilities. 

One of their researchers suffered from a terrible case of rough skin on her hands. While she's researching on lactic acid bacteria which she noticed her skin gradually improving and eventually her skin became clear, shiny and blemish-free. This coincidental discovery led to the birth of their original patented lactic acid bacteria, "BiProGE", which is the main ingredient in their soap, 'Hinata-Hina". The term Hinata-Hina was derived from the desire to have the ability to help maintain a skin that is capable of absorbing the abundant blessings of the earth, thereby maintaining its youthfulness. 

Ukiyo-e (Japanese Art)  was popular during the Edo Period. The Japanese beauties that were depicted in Ukiyoe had flawless and beautiful skin. For those wishing to have such beautiful skin, the main facial wash that was used during that period was rice bran, and Hinata-Hina is a product made from the unique combination of lactic acid bacteria that have been cultured in rice bran with Ukioe to achieve beautiful skin. Their product is made in Japan.

Hinata-Hina Soap

- Lactobacillus Soap -
Made in Japan is a commitment to making soap that is simply made necessary. It draws out the natural skin of the skin and leads to the natural beauty of the skin which was born.

Key ingredients

BiProGE Lactic Acid Bacteria 

There are so many microorganisms, minerals and other materials in abundance in the soil. The lactic acid bacteria in Hinata-Hina are extracted from plant lactic acid bacteria and yeast that have been cultured in rice bran, resulting in a mild soap that foams extensively. The strengths from lactic acid bacteria and yeast work in unison to bring out your skin's own inner strength. This mild soap can be used by those who have sensitive skin as well. 

It also contains Olive Tree Oil
and Honey that can moisturize your skin too. 

Why is in soap form? 

Hinata-Hina is a mild alkaline soap. If a mildly acidic soap is used to cleanse our mildly acidic skin, the soap will be gentle on our skin, but it will be difficult to wash away the dirt and old keratin, and there's a possibility that the dirt and sebum will accumulate. A mild alkaline soap is far more capable of washing away the dirt.  This means that there might be some damages to the skin, but after washing with this alkaline soap, our skin has a natural tendency to revert to being mildly acidic, so there is no need to worry. If there is a build-up of old keratin, the skin's natural turnover rate will diminish. Use a mild alkaline soap to stimulate the skin to bring out its own inherent strength.

On the spot live demonstration on how to use the Hinata-Hina Soap on our hand. The texture is super soft on our hand! With only the foam rub against our skin, yet you can feel our skin feel so clean and smooth after rinsing it off with water. 

It's lather easily to the marshmallow bubbles foam with just minimal of water needed.  It stays on the skin with the bouncy marshmallow foam from the soap too. 

How to use

1. It makes the best marshmallow bubbles with a net. 

2. Add the adequate amount of water an rub against the soap to start create the bubble foam. 

3. Rub your skin with the foam and not your hand. Gently cover your face with marshmallow bubble. Leave bubbles for about 30 seconds to 1 minute. 

4. Rinse thoroughly with cold water or lukewarm water. Preferably, do not rub the skin. 

5. Gently wipe the skin with a towel. Do not wipe the skin strongly with a towel. 

Packaging Definition 

It is a popular pattern to be used for kimono and bands, as a goddess pattern that brings forth the desire for a peaceful life like a gently spreading sea to continue and awakening happiness.

Indigo is one of the oldest colors used in blue dyes. It is also called "Japan Blue" in foreign countries because of many artists used it, including Utagawa Hiroshige.

Hexagon represents tortoiseshell (turtle shell) and it is said to be auspicious from ancient times. It is said to be a symbol of long-lived life as long as there is a proverb "Tsuru is a thousand years, a turtle is a million years".

 Cloisonne which superimposed circles is Kichiyo pattern indicating "continuity is continued". The shape of the shichiho was regarded as a rose flower, and it was a pattern to bless relief.

A historical traditional color that was also noted in the expression of the Heian period "Tokikei Engenki". Light reddish 
dying only with safflower (safflower).

From long ago, things with round shapes are said to be auspicious. It is well known that there is no horn and good auspiciousness, 
circles are expressed as circles, circles and edges are spoken, and the auspicious is good.

Thanks, Kaylee for the invite to this nice and simple brunch with Ukiyoe X Hinatahina. Definitely a wonderful session with Miko-Chan learning more about Lactobacillus Soap and How good is Lactic Acid for our skin. Been really loving using their soap on my face lately. I can't wait to see improvement on my skin after using their soap. 

Where to get?


More about Ukiyoe x Hinatahina

Till Then. 


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