Hada Labo, Japan’s skincare brand has introduced its upgraded Premium Whitening Range to help women achieve three times the skin brightening effect! It now also comes with fresh new packaging. 
Not only that Hada Labo’s new Kotojyun Serum Mask collection is an elixir for youthful radiant skin, that instantly hydrates the skin with a single application. 

Both of these amazing products are currently my new favorite products from Hada Labo. Whitening and Hydrating are the focus area that I want for my skin to achieve glowing, fairer, and supple skin.

Premium Face Wash RM34.90 100ml 

This premium face wash is infused with Hydrating, Soothing, and Triple Brightening ingredients which penetrate deeply into the skin to uncover smoother, brighter, and more radiant-looking skin. It is formulated using three main ingredients (Niacinamide,, α-Arbutin & Vitamin C) to reawaken dull skin and even out skin tone for a luminous and radiant complexion. On the other hand, its super Hyaluronic Acid continuously works to replenish skin moisture, leaving the skin feeling soft, supple, and hydrated after cleansing. Another feature of this face wash is that it contains Triple Anti-Pollution Formula that helps to purify the skin and protect it from environmental pollutants. 

Premium Whitening Mask RM9

The soft cloth mask is designed with the right thickness to fit the face perfectly. It is enriched with multiple intensive brightening ingredients to fight dark spots, relieve visible redness and re-balance skin tone. Apart from that, this mask also helps to improve skin dullness and brighten the skin, leaving it perfectly luminous and translucent. 

Other features of the Premium Whitening Mask includes the following: 

  • Contains high purity Arbutin and Vitamin C to improve skin’s radiance and visibly awakens dull skin for brighter skin complexion
  • Infused with 3 types of Hyaluronic Acid to provide intense and long-lasting hydration 
  • Use the face mask once or twice a week as part of your skincare regimen. 

Premium Whitening Lotion (Light) RM69 170ml 

This lotion, which is light in texture is specially designed for those with normal to oily or combination skin types. Similar to the rich lotion, when applied, this light Premium Whitening Lotion brightens dull skin with its Triple Brightening Formula and hydrates the skin’s moisture barrier with the help of 2 types of Hyaluronic Acid. It also contains anti-oxidant Resveratrol that helps protect the skin from damage while keeping it healthy.  

The Premium Whitening Lotion (Light) is also highly recommended to be applied after cleansing as it hydrates and prepares the skin to reap the benefits from the subsequent skincare products. 

Premium Whitening Lotion (Rich), RM69, 170ml 

This lotion which is rich in texture targets those with normal to dry skin. Apart from its Triple Brightening formula that reawakens dull skin and evens out skin tone, the Premium Whitening Lotion (Rich) is also infused with 2 types of Hyaluronic Acid to strengthen the skin’s moisture barrier and to deeply hydrate skin. Moreover, it also contains seaweed extract, an effective antioxidant that protects the skin from damage while keeping it healthy. 

The Premium Whitening Lotion (Rich) is recommended to be applied after cleansing the face as it hydrates and prepares the skin to reap benefits from the skincare that follows. 

Premium Whitening Water Cream RM73.20 50g

This Premium Whitening Water Cream combines the Triple Brightening, Soothing and Hydrating ingredients. It helps brightens Dull Skin with its Triple Brightening formula (with Niacinamide,, α-Arbutin & Vitamin C) to reawaken dull skin, even out skin tone for glowy, radiant skin.  Deeply Hydrates to the skin due to contains 2 types of Hyaluronic Acid and Chaga Mushroom extract to intensely hydrate and strengthen the skin’s moisture barrier. Antioxidant Repairs contains Yeast extract and Trehalose (i.e. a type of sugar) with antioxidant properties to protect the skin from damage while keeping it healthy. 
NEW: Premium Whitening Water Gel RM73.20 50g

This newly formulated Premium Whitening Water Gel has an ultra-lightweight texture to penetrate deeply into the skin for a breathable skin feel. When used, this water gel helps the skin with 3D moisturizing with Hyaluronic Acid that forms a layer of moisture on the skin acts as a retention barrier to keep it hydrated. It also helps refine pores with the infusion of botanical extracts to control excess sebum & refine pores.
Unlike any other whitening products in the market, Hada Labo’s new whitening formula incorporates Triple Whitening ingredients i.e Niacinamide (a form of vitamin B-3), α-Arbutin (a type of skin brightening agent) and Vitamin C. Also infused with Hyaluronic Acid, this special formulation provides the skin with intense hydration that plumps up and brightens the skin, resulting in healthier-looking skin.

 Consistent usage of this range will reveal a superbly even translucent complexion that is glowy, well-hydrated, and with reduced visible dark spots, as skin cells are healthier and more plumped and light reflects off them more evenly. This improved range is also fragrance-free, colorants-free, alcohol-free, and does not contain mineral oil and free animal derivatives - which make it suitable for all skin types. 

Each mask is infused with 23ml high penetrating beauty serum to give the skin an instant boost of moisture and hydration. A 15-minute pampering session with the Kotyjun Mask will promote radiant soft smooth skin when added to Hada Labo’s recommended skincare routine which also includes a cleanser, lotion, essence, moisturizer, and sunscreen.

The Hada Labo upgraded Kotojyun Mask comes in three variants to tackle different skin conditions. 
  • Premium Moist offering intense moisture for very dry skin 
  • Instant Hydration offering instant hydration for normal to dry skin
  • Deep Whitening offering hydration and brightening benefits that are suitable for dry, pigmented skin

Deep Whitening Kotojyun Mask 

The Deep Whitening Kotojyun Mask is infused with 4 types of highly concentrated brightening ingredients i.e. Arbutin, Tranexamic Acid, Niacinamide, and Licorice Extract for intensive brightening care. This beautiful, high penetrating serum mask penetrates deep into skin layers to deeply repair skin, lighten dark spots, and even out skin tone to reveal healthy glowing skin. 

Instant Hydration Kotojyun Mask 

Infused with 4 types of Hyaluronic Acid and with high water retention ability to lock in and retain water for long-lasting hydration and high penetrating serum, they penetrate and infuse moisture deep into the skin to fully hydrate skin from the surface to the inner skin layers for a significantly soft, smooth and supple skin.

The 4 types of Hyaluronic Acid infused in the Instant Hydration Kotojyun Mask are Super Hyaluronic Acid, Zinc Hydrolyzed Hyaluronate, Nano Hyaluronic Acid, and Hyaluronic Acid. 

Premium Moist Kotojyun Mask 

Infused with 5 types of Hyaluronic Acid (i.e. 3D Hyaluronic Acid, Absorbent Hyaluronic Acid, Hyaluronic Acid, Nano Hyaluronic Acid, Super Hyaluronic Acid), high penetrating serum, Japanese Blue Algae, 3 types of Ceramide as well as Squalene to fully hydrate skin from the surface to inner skin layers. These highly effective hydrating ingredients work hand in hand to lock in, store and replenish water for soft, smooth, and supple skin. 

Directions for Use
  1. Apply after cleansing face and Hada Labo Lotion. 
  2. Unfold mask over face and press with fingertips.
  3. Relax for 10-15 minutes and remove the mask. 
  4. Gently massage the remaining essence onto the skin until thoroughly absorbed.

The Hada Labo Kotojyun Mask is extremely comfortable and breathable! It is made from fiber derived naturally from plants that makes it breathable and comfortable. This skin-friendly + innovative three-dimensional sheet fits perfectly onto the face to allow for deep penetration of the serum into the skin, ensuring that your skin is smooth and supple upon application. 

If you have a very dry skin condition, then the premium moist Kotojyun mask is here to transform your skin! The Ceramides and Japanese Blue Algae help to form a layer of moisture-retaining barrier, thus protecting the skin from moisture loss. They also strengthen the skin’s natural barrier in locking in moisture for a longer-lasting hydration effect. 

The Hada Labo Upgraded Kotojyun Mask deeply hydrates and revives dull skin for a fresh and radiant complexion. It is ph balanced and alcohol-free, hence it does not irritates the skin. Retailed at RM12.90 per sheet, you can now get the upgraded Hada Labo Kotojyun Mask at all Shopee, Lazada, and leading pharmacies nationwide. 

Start using Hada Labo’s Upgraded Premium Whitening Range today and bid goodbye to dull-looking skin! This range is already available at major pharmacies nationwide as well as on Shopee and Lazada.

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Till Then.

Hada Labo skincare philosophy:
For ultimate perfection and ultimate simplicity

Hada Labo uses the finest, purest, and highly effective ingredients to provide you with the ultimate result of beautiful skin. Inspired by traditional Japanese beauty wisdom, Hada Labo adopts a “no more no less” philosophy in the formulation of its products for the “perfect” ingredients ratio to give optimal results. Unnecessary additives, colorants, fragrances,, and mineral oil that will burden the skin are omitted. Only essential ingredients that are beneficial to the skin are retained to ensure maximum effectiveness – Only the best for your skin and nothing else...

About The Mentholatum Company
The Mentholatum Company Inc. Founded in 1889 is a manufacturer and marketer of non-prescription drugs and healthcare products. Headquarters are in Orchard Park, New York, U.S.A with operations in Australia, South Africa, Canada, Scotland, Taiwan, Thailand, Malaysia, Hong Kong, Mexico, South Korea, P.R China, India, and Japan. Manufacturing is carried out in 26 locations around the globe and marketing/distribution in over 150 countries. The company, privately held for 99 years, was acquired by Rohto Pharmaceutical Company Ltd. of Osaka, Japan in 1988. Rohto is a major player in the Japanese pharmaceutical market with top-selling products in the eye care, topical, and stomach relief categories. Since 1889, The Mentholatum Company has grown and prospered from a small purveyor of soaps and toiletries into an international company, marketing quality proprietary medicines around the world. In the United States, and in many countries around the world, the Mentholatum family of products has earned a reputation for quality and value. Every Mentholatum brand is sold with an unconditional guarantee of satisfaction.

Brands under Mentholatum: Hada Labo, Sunplay, Rohto Eye, Mentholatum Lipcare, OXY, Selsun Deep Heating Rub, 50 Megumi.


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