From its inaugural Swift Talent Quest - DJ Edition, seven Martell Noblige Swift Nights club takeovers, and the first-ever Swift Festival; Maison Martell’s immersive celebrations unite the next generation of Martell enthusiasts 

KUALA LUMPUR, 23 OCT 2023 - Martell proudly presents the Martell Noblige Swift Festival, a progressive high-energy art and entertainment experience that beckons the young generation to “Soar Beyond the Expected”. These genre-bending, culture-blending bash that mixes the best of East and West, will culminate on 25 Nov 2023 at the Mines International Exhibition & Convention Centre (MIECC) that will be headlined by 

the sensational DJ Hyo—or Hyoyeon who is the South Korean K-Pop singer from Girls’ Generation. 

Entry to the Martell Noblige Swift Festival is complimentary. Reserve your place by registering online, or gain VIP privileges with Swift Access by purchasing Martell at Martell Noblige Swift Nights events, Pernod Ricard Malaysia’s Flagship Store on Lazada, or their Official Store on Shopee before the festival.

 Martell Noblige Swift Festival will feature a carnival of swift surprises and transcendent sonic experience that defies all norms that will feature a stellar line-up of Asian pop and EDM  sensations like Siena Girls, the ensemble led by the eponymous Korean Internet personality, model and DJ herself, DJ Siena; Malaysia’s own YouTube sensations and musical artists 3P and local EDM talents like Swift Duo, featuring the incredibly talented DJ Ice and DJ Ya-ZNahsyk, NoizeFaktor, Reeve, Sandra, Suki, MC Vibe and our very own Martell Noblige Swift Talent Quest DJ winner.

 Maison Martell firmly believes in enabling cultural architects. To that end, Martell has also launched the Martell Noblige Swift Talent Quest which aims to support and elevate local talents in creative fields to the grand stage. In the current DJ edition, Martell is partnering with  DJs Playground, Malaysia’s Best Pioneer DJ Certified Academy for 2023, to identify and nurture budding DJs who exemplify the spirit of "Soar Beyond the Expected" and elevate their careers. 

The Talent Quest has shortlisted 14 DJs who have been selected to perform at the Martell Noblige Swift Nights. From there, 8 DJs will be selected via public online voting here from 29 Sep to 12 Nov 2023 and during the Swift Nights events; and proceed to the grand finals on 18 Nov 2023.  

The winning DJ will play a pivotal set in a major, much-anticipated Martell Noblige Swift Festival this November—a spectacle that's sure to be the talk of the town. Beyond the spotlight, they'll receive prizes totaling up to RM30,000 comprising cutting-edge Pioneer DJ gear, RM10,000 in cash and a supply of Martell Noblige. 

Martell will also be taking over seven high-energy clubs across Malaysia for its Martell Noblige Swift Nights events between 29 Sep and 10 Nov 2023. Each of the Swift Nights is meticulously curated to offer a distinctive fusion of music, fashion, and dance, encapsulating the “East Meets West” ethos. Beyond just a party, these events transform Malaysia’s premier clubs into neon-lit realms where visual art, fashion, and immersive entertainment converge, crafting a multi-sensorial experience that redefines the conventional night out. 

For more details, visit

 #MartellMY #Noblige #MySwiftNights #SwiftTalentQuest #SwiftFestival 

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About Martell Noblige
Martell Noblige – Woody, Structured, Stylish. It is an elegant and sophisticated cognac with a complex blend that transpires the marriage of strength and smoothness. It cradles a selection of more than 100 eaux-de-vie from the finest terroirs in the Cognac region and bottled in a cutting edge and iconic bottle. Elegant and sophisticated. The Martell Noblige cognac is the perfect combination of strength and smoothness.

For more than 300 years, Maison Martell has been defined by audacity. It was founded on audacity and defined by freedom from convention as well as the freedom to reinvent itself to stay ahead of its time. Maison Martell has been pioneering new expressions of cognac — from the icon Martell Cordon Bleu in 1912 to the trailblazing Martell Noblige. 

About Martell
Martell, the oldest of the great cognac houses, was founded by Jean Martell in 1715. Since 1715, Martell has produced, exported, and marketed cognacs which are recognised worldwide for their outstanding quality and finesse, obtained by exploring the “Borderies” cru, rarest parcel in the Cognac vineyard, though double distillation of exclusively clear wines and by ageing its “eaux-de-vie” in fine-grained oak barrels. Maison Martell has been continuously redefining the rules through an audacious and generous spirit for the benefit of consumers, leading them to the path of legacy. Maison Martell has been pioneering new expressions of cognac — from the icon Martell Cordon Bleu in 1912 to the trailblazing Martell Noblige. Martell’s vast portfolio of cognacs includes Martell NCF, Martell VSOP, Martell Noblige, Martell Cordon Bleu, Martell Cordon Bleu Extra, Martell XO, Martell Chanteloup XXO and L’Or de Jean Martell.


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